However, here are five quick, nearly free, things you can do to nearly instantly improve your cash box.
1. Create a Challenge
2. Educate Your Staff (and location staff!)
3. Educate Your Players
4. Create a Mailing List
5. The Media Can Be Your Friends!
Create a Challenge:
In the good ole’ days, people fought furiously for the top spot in the high-scores table on video games. Today however people need something more – for video, pinball, pool, or darts. Promotions as simple as offering free movie tickets, a steak dinner or even a tee-shirt can be the difference between an empty cashbox and a full one. The best part is that often you can find sponsors to provide the items in exchange for being promoted in your locations.